WPC's Center for the Environment brings balance to the environmental debate by promoting the idea that human progress and prosperity work in a free economy to protect the environment.


Eco-Fads: How the Rise of Trendy Environmentalism is Harming the Environment

Order your copy today for $14.95!

Wherever we turn, politicians, businesses and activists are promoting the latest fashionable "green" policy or product. Green buildings, biofuels, electric cars, compact fluorescent lightbulbs and a variety of other technologies are touted as the next key step in protecting the environment and promoting a sustainable future. Increasingly, however, scientific and economic information regarding environmental problems takes a back seat to the social and personal value of being seen and perceived as "green."

As environmental consciousness has become socially popular, eco-fads supplant objective data. Politicians pick the latest environmental agenda in the same way we choose the fall fashions – looking for what will yield the largest benefit with our public and social circles.

Eco-Fads exposes the pressures that cause politicians, businesses, the media and even scientists to fall for trendy environmental fads. It examines why we fall for such fads, even when we should know better. The desire to "be green" can cloud our judgment, causing us to place things that make us appear green ahead of actions that may be socially invisible yet environmentally responsible.

By recognizing the range of forces that have taken us in the wrong direction, Eco-Fads shows how we can begin to get back on track, creating a prosperous and sustainable legacy for our planet’s future. Read an excerpt from Eco-Fads here.

Order your copy today! Eco-Fads is available in for $14.95 in hardcover and $9.95 for Kindle

Praise for Eco-Fads:

"I've been waiting for the definitive tome on the systematic errors of [the green movement], and I have finally found it in Todd Myers' new book Eco-Fads." -Dr. Patrick Michaels in Forbes, 10/13/2011

"If one wants to understand how we got where we are today with environmental politics — where 'solutions' don't solve much but rather cause more problems than they solve; why everyone feels good about doing good for the environment despite the fact that little good is actually accomplished despite enormous expense — then this is the book to read." -Sterling Burnett in National Review, 9/21/2011

Watch Todd's March 7, 2012 Eco-Fads presentation to the Seattle Rotary.