The grocery store just got better thanks to free market innovation

If you hate going to the grocery store, you might be interested and impressed with Amazon's new store. The "Amazon Fresh" store is kind of like Whole Foods Markets - only better.

As recently reported in the Seattle Times:

The Fresh store integrates the company’s technologies and core online retail business in other ways, including providing services to shoppers traditionally performed by employees at other stores.

Amazon’s Alexa voice assistant can be used to help people find their way to items on their shopping list. Shoppers can ask microphone-equipped devices throughout the store for guidance to specific items. Prepared foods and items such as meat and seafood can be ordered in advance. A sensor-equipped shopping cart tallies purchases and bills shoppers later through the company’s app, eliminating the need for the traditional checkout process for smaller quantities of groceries. Orders from Amazon’s online retail site can be picked up and returned at the store.

Amazon said those services will be available from the Fresh store at no additional charge to people who pay $119 a year for its Prime membership program. It added grocery delivery from Whole Foods and the company’s Fresh online grocery brand to Prime last fall. The company’s initial foray into groceries began with a delivery service in the Seattle area in 2007.  

Amazon has posted job openings for roles in what appear to be future Fresh locations elsewhere in California, the Chicago suburbs and Seattle — though it hasn’t confirmed specific locations or timelines.

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